'Jump' is the name of an all-natural protein powder shake from Bugeater Foods that is aiming to get consumers to see the merits of sustainable protein from insects.
As both the name of the product and the brand hint at, cricket powder is one of the main ingredients in the natural sustainable protein powder, alongside pumpkin protein, honey powder, chicory root and stevia for sweetness. Jump is offered in two flavors, including Chocolate, as well as Coffee, which includes a boost of energizing caffeine.
In an attempt to get North American consumers to see the value in eating insects, companies like Bugeater are developing good-for-you products with a focus on flavor to help apprehensive consumers overcome their aversion to insects.
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