Wayback Burgers has created an insect-infused milkshake that uses cricket powder to add protein to each delicious shake. The use of the cricket powder ensures that each shake serves between 96 and 140 crickets.
The insect-infused milkshake comes in a variety of flavors such as vanilla bean, chocolate and Oreo mudslide. Although this critter-inspired drink started as an April Fool's joke to get some pubic attention, the burger joint decided to make it really happen when the consumer demand became apparent. An excellent source of protein, these shakes have already proven to be a hot commodity as a refreshing summer treat.
A beef jerky shake will also appear on Wayback Burger's menu alongside the cricket shake during the 2015 summer months. The jerky shakes will be available in barbecue, maple syrup and hickory spice.
Key Themes Behind This Trend
- Insect-infused Foods
- The use of cricket powder in milkshakes creates an opportunity for the development of more insect-infused food products.
- Alternative Protein Sources
- The popularity of cricket milkshakes highlights the potential for alternative protein sources to disrupt the traditional food industry.
- Experiential Beverages
- Creating unique and unconventional flavors like beef jerky shakes presents an opportunity for the growth of experiential beverages in the market.
Where This Applies
- Food and Beverage
- The introduction of insect-infused milkshakes and beef jerky shakes opens up new possibilities for product innovation in the food and beverage industry.
- Health and Wellness
- The use of cricket powder in milkshakes taps into the growing health and wellness trend of seeking sustainable and nutritious food options.
- Fast Food Chains
- Fast food chains can explore incorporating alternative protein sources and unique flavors to attract customers looking for novel dining experiences.
