Purpose-Driven Chocolate Bars

Dirtbag Bar is a Chewy Chocolate Bar Made with Organic, Whole Foods

Dirtbag Bar stands out as a different kind of chocolate bar, one that's non-conventional, purpose-driven and fueled by only organic, whole food ingredients. This clean and light bar consists of dates, 100% dark chocolate, rolled oats, and sunflower seeds and no added sugars, powders, oils or syrups. As a result, the chewy chocolatey snack bar is nutrient-dense and non-melting, supporting the ease of eating on the go.

As a purpose-driven product, this bar is not just organic, vegan, gluten-free and made without GMOs since a portion of its sales help to support 1% for Mental Health.

Health-conscious individuals who are mindful about what they consume will be intrigued by Dirtbag Bar and as a whole, this bar feeds into the growing demand for better-for-you, more ethical food options.

Purpose-driven Chocolate Bars
Opportunity to create more purpose-driven snack bars made with clean, organic, whole food ingredients and supporting social causes.
Better-for-you Snack Options
Opportunity to tap into the growing demand for healthier, more ethical food options.
Supporting Mental Health Causes
Opportunity for companies to highlight their support for mental health causes and drive more mindful consumption choices.

Sectors Adopting This

Food and Beverage
Opportunity to disrupt the snack bar industry with purpose-driven, better-for-you options.
Mental Health Services
Opportunity for mental health services providers to partner with food companies and promote mutual support for mental health causes.
Socially Conscious Brands
Opportunity to expand the reach of socially conscious brands by aligning with popular causes and offering relevant products.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 60%
Activity 70%
Freshness 17%