The retro scrunchie hair tie sometimes gets a bad rap for being an outdated fashion accessory, but the ones made and sold by Ezzy Lynn are out to do more in the world than help with a hairstyle.
Ezzy Lynn makes and sells a variety of headbands, flower crowns and scrunchies, and each one is named after a specific animal in the wild. For every 25 sold, Ezzy Lynn symbolically adopts an endangered animal. In their first quarter, the London, Ontario-based trio behind Ezzy Lynn—Bia, Samantha and Sonja—have been extremely successful and have symbolically adopted a total of 20 animals, including two giant pandas, two orcas, two river otters and three tigers, among many others. These stylish and inexpensive hair accessories would make fantastic gifts for any animal lover.