For several years now, the non-government organization World Vision Japan has been holding the 'Love Cake Project,' aimed at helping to provide food for children in Africa.
For the project, World Vision Japan invites pastry chefs to design cakes with one slice intentionally missing, symbolic of the portion that goes towards feeding children in Africa. The “Love Cakes” are sold at participating Japanese stores, which can be located on the Japanese World Vision website.
The Love Cake project is a seasonal one that has been happening since 2009 and in total, over 3,268 Love Cakes have been sold, raising well over ¥1 million to feed 100,000 children in Africa. This year, sales from the cakes will help to deliver food to Zimbabwe.