Nike’s 2014 #BETRUE collection of sport apparel and footwear is inspired by the LGBT community, and celebrates the passion and obsession for sport by athletes of all persuasions and orientations.
The 2014 #BETRUE collection is brought to life by rainbow colors as a means of reflecting diversity within the sporting community as well as Nike’s support for LGBT communities.
Nike will donate up to $500,000 of net proceeds from sales of the #BETRUE collection to the LGBT Sports Coalition, which fights discrimination in sport. Nike helped found the organization when it was first set up in 2011 and has supported its mission via the #BETRUE collection since 2012.
The 2014 #BETRUE collection is available at select factory stores, Nike retail locations, Nike Factory locations and Nike’s official website.
Why This Trend Is Growing
- LGBT Sports Apparel
- Opportunity for brands to create inclusive sportswear collections that celebrate diversity and support LGBT communities.
- Rainbow Colors in Sportswear
- Growing trend of incorporating vibrant rainbow colors in sportswear as a symbol of inclusivity and support for the LGBT community.
- Corporate Support for LGBT Sports
- Increasing number of companies partnering with LGBT sports organizations to fight discrimination and promote equality in the sporting world.
Industries Being Reshaped
- Sportswear
- Sportswear brands can capitalize on the demand for inclusive apparel by creating LGBT-inspired collections that cater to diverse consumer preferences.
- Retail
- Retailers can create dedicated sections or collaborations with LGBT sports apparel brands to meet the growing demand for inclusive sportswear.
- Non-profit/advocacy
- Non-profit organizations working towards equality in sports can collaborate with sportswear brands to raise funds and create awareness for their cause.
