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Elemental Eye Makeup

Chantecaille’s Eyeshadow Trio Celebrates the Land, Air and Sea

— August 30, 2014 — Eco
The limited edition eyeshadow trio created for Chantecaille’s 15th anniversary looks to nature for inspiration, sourcing from the land, sea and air.

The Anniversary Eye Shade Trio is a refillable edition that comes with three earthy shades that are perfect for the Fall season. In keeping with the earth, water and air theme, each of the eyeshadows is built up to look like an animal from each part of the Earth. As well as just looking pretty and having a nice theme, proceeds from the purchase of the special edition makeup set will go towards three different organizations, including the David Sheldrick Wildlife Trust, Monarch Butterfly Fund and WIDECAST to provide aid to endangered elephants, butterflies and sea turtles.

One of the most unique elements of the makeup is that it makes use of a brown seaweed extract to provide a smooth finish.
Trend Themes
1. Nature-inspired Makeup - Disruptive innovation opportunity: Develop sustainable and organic makeup products that are inspired by elements of nature.
2. Refillable Makeup - Disruptive innovation opportunity: Create refillable makeup products to reduce waste and promote sustainability.
3. Charitable Makeup - Disruptive innovation opportunity: Establish partnerships with non-profit organizations to create makeup products that contribute to social causes.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Integrate natural and sustainable ingredients in cosmetic products to meet the growing demand for eco-friendly beauty options.
2. Packaging - Disruptive innovation opportunity: Develop sustainable packaging solutions for makeup products to reduce environmental impact.
3. Non-profit Organizations - Disruptive innovation opportunity: Collaborate with beauty brands to create fundraising initiatives through makeup product sales.
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