In a video update from 'Star Wars: Episode VII' director J.J. Abrams, the new X-Wing makes an impressive appearance. Speaking directly in front of it, which is only natural since he is on the set of the highly anticipated movie, Abrams talks about something a lot more important than the new X-Wing, although some of his words might simply go in one ear and out the next.
With the new X-Wing as a great reason to play the video, Abrams hopes to end his Force for Change charity campaign with a bang. By donating, he is giving people a chance to not only be apart of the movie itself, but to also enjoy an advanced screening in their hometown with 20 friends a week before the movie hits theaters in December 2015.
What Makes This Trend Stand Out
- Revived Sci-fi Franchises
- Disruptive innovation opportunity: Companies can capitalize on nostalgia by rebooting beloved science fiction franchises for new generations of fans.
- Crowdfunding Campaigns for Movie Promotion
- Disruptive innovation opportunity: Companies can leverage the power of crowdfunding to not only promote their movie, but also offer unique opportunities to fans.
- Highly Anticipated Film Releases
- Disruptive innovation opportunity: Companies can build excitement and buzz around new film releases through creative marketing tactics such as exclusive early screenings for fans.
Sectors Adopting This
- Film Industry
- Disruptive innovation opportunity: Film studios can utilize unique marketing tactics like early screening promotions to increase box office revenue and engage with fans.
- Toy Industry
- Disruptive innovation opportunity: Toy companies can create merchandise based on revived sci-fi franchises to cater to nostalgic fans and new audiences.
- Crowdfunding Industry
- Disruptive innovation opportunity: Crowdfunding platforms can partner with major film studios to offer unique promotions and experiences for fans in exchange for donations.
