Fortnite is celebrating Star Wars Day by unlocking outfits, weapons, quests and more for a two-week 'Star Wars' event.
Every non-Battle Pass 'Star Wars' outfit that has been released in the Fortnite Item Shop will be available for purchase during the event. Making a comeback are skins like ‘Imperial Stormtrooper,’ ‘Kylo Ren,’ ‘Zorii Bliss,’ and ‘Finn,’ among others. The ‘Mandalorian’ skin will not return.
The weapon selection offers various differently colored lightsabers from characters like Luke Skywalker, Mace Windu, and Obi-Wan Kenobi. Throughout the event, players can complete Star Wars-themed quests, which will see players confiscating ‘landspeeders’ or vehicles, stealing ‘Jedi contraband,’ and more. After completing the quests, players will receive a quest ‘Empire Banner.’
The 'Star Wars' Fortnite event will be available until 12 a.m. E.T. on May 17, 2022.
Image Credit: Fortnite
What Makes This Trend Stand Out
- Virtual Game Events
- Opportunities to create and promote virtual events using popular culture themes like 'Star Wars' allow for increased engagement and revenue.
- Fandom Collaborations
- Collaborating with popular fandoms like 'Star Wars' to offer exclusive content and experiences can increase user acquisition and retention.
- Gamification for Marketing
- Incorporating gamification into marketing strategies allows for increased brand awareness and engagement through interactive experiences like Star Wars Day events in Fortnite.
Sectors Adopting This
- Gaming Industry
- The gaming industry can capitalize on partnering with popular franchises to create in-game events that attract and retain players.
- Entertainment Industry
- The entertainment industry can leverage popular culture fandoms to offer exclusive content and experiences to fans, creating unique opportunities for engagement and revenue.
- Marketing Industry
- Marketing professionals can incorporate gamification strategies to increase brand awareness and engagement through interactive, themed experiences like virtual Star Wars Day events.
