Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,390 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,345 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,345 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,390 cutting edge ideas.

Mother-Child Fashion Ads

The Born Free Africa Campaign Stars Doutzen, Sasha and Karolina

— April 21, 2014 — Social Good
The Born Free Africa ad campaign appropriately stars three top models alongside their very own children. Although utterly adorable, the images are attached to an ambitious and serious goal: the end of HIV from mothers to their children in Africa by December 31st, 2015. To help fund the cause, Born Free Africa is launching a collection featuring notable designer names including Victoria Beckham, Diane von Furstenberg, DKNY and Chloe. It will be sold exclusively on Shopbop.

Shot by renowned photographer Patrick Demarchelier, the Born Free Africa ad campaign stars Doutzen Kroes and her son Phyllon, Karolina Kurkova with her son Tobin and Sasha Pivovarova with her daughter Mia. Each pair is captured wearing matching outfits. The full Born Free Africa collection will hit stores on April 23.
Trend Themes
1. Mother-child Matching Outfits - A trend where mothers and children wear matching outfits, creating an opportunity for designers to produce more matching pieces.
2. Charity-focused Brand Campaigns - A trend where brands align with charitable causes, potentially attracting more socially-conscious customers and building a more positive brand reputation.
3. Exclusively Online Collection Launches - A trend where brands only release limited collections online with exclusive retailers, creating a sense of urgency and exclusivity for customers.
Industry Implications
1. Fashion - Fashion designers can create a line of matching outfits for mothers and children, tapping into the growing market for unique and personalized clothing options.
2. Cause Marketing - Marketing and advertising agencies can include a charitable cause in brand campaigns, creating more meaning and impact for the target audience.
3. E-commerce - E-commerce platforms can partner with exclusive brands to offer limited collections, enticing customers with exclusive products and a sense of urgency.
5.4
Score
Popularity
Activity
Freshness