The Born Free Africa ad campaign appropriately stars three top models alongside their very own children. Although utterly adorable, the images are attached to an ambitious and serious goal: the end of HIV from mothers to their children in Africa by December 31st, 2015. To help fund the cause, Born Free Africa is launching a collection featuring notable designer names including Victoria Beckham, Diane von Furstenberg, DKNY and Chloe. It will be sold exclusively on Shopbop.
Shot by renowned photographer Patrick Demarchelier, the Born Free Africa ad campaign stars Doutzen Kroes and her son Phyllon, Karolina Kurkova with her son Tobin and Sasha Pivovarova with her daughter Mia. Each pair is captured wearing matching outfits. The full Born Free Africa collection will hit stores on April 23.