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Top 100 Interactive Trends of 2014

From Multisensory Automotive Lounges to Romantic Mail Trucks

— January 2, 2015 — Marketing
Experimentation with augmented reality, virtual reality, immersive multisensory experiences and social campaigns are among some of the top 2014 interactive trends for the year. Rather than using conventional channels for marketing, brands are pushing to create unique and engaging experiences that range from the theatrical to the high-tech. Examples of this include The Sound of Porsche pop-up lab launched in partnership with Bose, the Hyundai Card Travel Library and most unusually, a pop-up cafe from Nestle Purina that presented gourmet eats for humans like cat food.

Since social media and interactivity go hand in hand, brands are harnessing the power of social influence to make the public an integral part of their marketing campaigns, such as shops or restaurants that trade goods for tweets or photos shared to Instagram.

More of the top innovations in interactive marketing can be found in Trend Hunter's roundup of the Top 2015 Trends.
5.7
Score
Popularity
Activity
Freshness
99
Picturesque Travel Packages
Picturesque Travel Packages
This Travel Package Includes Cameras to Take Pictures Around the World
<
98
Shark Proximity Maps
Shark Proximity Maps
Travelocity's Interactive Map Lets You Find the Sharks Nearest You
<
97
Hipster Entrepreneurial Tests
Hipster Entrepreneurial Tests
Your Future Startup Answers 'What Kind of Entrepreneur Are You?'
<
96
Engagement-Boosting Brand Graphics
Engagement-Boosting Brand Graphics
These QuickSprout Tips Help to Improve Facebook Interaction
<
95
Feline-Themed Eateries (UPDATE)
Feline-Themed Eateries (UPDATE)
The Nestle Purina Restaurant Mon Petit is Back in Tokyo
<
94
DIY Promotional Towers
DIY Promotional Towers
ZUPAGRAFIKA Sent Out Their Design Portfolio as a Column Craft for Clients
<
93
Lifelong Coffee Cards
Lifelong Coffee Cards
This Starbucks Card Ensures You Have Coffee for Life
<
92
Interactive Insta-Magazines
Interactive Insta-Magazines
Mazda Canada Uses Instagram for Creative Social Media Marketing
<
91
Timeline Reward Apps
Timeline Reward Apps
Costa Coffee Club Members Can Now Redeem Points with an App
<
90
National Burger Battles
National Burger Battles
'La Burger Week' is a Quest to Find the Best Burger in Canada
<
89
Fast Food Flash Drives
Fast Food Flash Drives
This Lotteria Themed Burger USB Flash Drive is Impractically Large
<
88
Fast Food Launching Snaps
Fast Food Launching Snaps
The McDonald's Snapchat Account Will Feature LeBron James
<
87
Starry Bioluminescent Billboards
Starry Bioluminescent Billboards
O2's Starry Billboard Celebrates the Samsung Galaxy S5 Launch
<
86
Ingredient-Indicating Designs
Ingredient-Indicating Designs
Zotter Mixing Bar Packaging Creatively Features the Candy Contents
<
85
Social Modeling Campaigns
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
<
84
Social Fashion Lookbooks
Social Fashion Lookbooks
Aritzia's Fall for Us Instagram Campaign Features Candid Celeb Shots
<
83
Shoppable Video Platforms
Shoppable Video Platforms
Cinematique Lets You Shop Videos and Runway Shows
<
82
Secretive Coffee Campaigns
Secretive Coffee Campaigns
Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
<
81
Nail-Painting Awareness Projects
Nail-Painting Awareness Projects
The Red Thumb Reminder Halts Texting & Driving with a Finger
<
80
Shark-Inspired Automotive Games
Shark-Inspired Automotive Games
Volkswagen Shark Week Campaign Features Shark-Centric Car Games
<
79
Gold Vending Machines
Gold Vending Machines
This Luxe Vending Machine Trades Cash for Pieces of Gold and Silver
<
78
Hunger-Fighting Campaigns
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
<
77
Worldwide Wakeup Infographic Sites
Worldwide Wakeup Infographic Sites
IKEA's Life at Home Studies Morning Rituals Across the World
<
76
Playful Street Art Manipulations
Playful Street Art Manipulations
FILA Sneakers Adds Its Own Shoes to Banksy Street Art
<
75
Socially Sourced Photo Exhibits
Socially Sourced Photo Exhibits
The TorontoCLICKS Exhibit Featured Work By Toronto Instagrammers
<
74
Caffeinated Calligraphy Campaigns
Caffeinated Calligraphy Campaigns
This Coffee Campaign Matches Machines to Fit Your Personality
<
73
Consolidated Loyalty Apps
Consolidated Loyalty Apps
Stamp Me's Loyalty Reward App Replaces Multiple Paper Stamp Cards
<
72
Action-Based Loyalty Apps
Action-Based Loyalty Apps
Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
<
71
Romantic Mail Trucks
Romantic Mail Trucks
The Veuve Clicquot Mail Truck Revives the Art of Handwriting
<
70
Customizable Child Cars
Customizable Child Cars
The Toyota Camatte Lab at the Tokyo Toy Show 2014 Showed Off Interactivity
<
69
Interactive Photography Campaigns
Interactive Photography Campaigns
Samsung Gives You the Chance to Become a Fashion Photographer
<
68
Do-Gooder Social Campaigns
Do-Gooder Social Campaigns
#KindVines Captures Small Moments of Human Kindness
<
67
Instant Garden Invitations
Instant Garden Invitations
Knorr's 175th Anniversary Invitations Take the Shape of Plant Pots
<
66
Virtual Reality Sneaker Apps
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
<
65
Twisted Costume Design Contests
Twisted Costume Design Contests
American Horror Story is Running a Costume Design Contest For Fans
<
64
Drumstick-Shaped Prizes
Drumstick-Shaped Prizes
These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter
<
63
Creative Crowdfunding Campaigns
Creative Crowdfunding Campaigns
The Makers of 'Ned Rifle' Used Creative Perks to Attract Support
<
62
Clothing Makeover Machines
Clothing Makeover Machines
E5's Outfit-O-Mat Gives People on the Street an Instant Makeover
<
61
Shoe Box Structures (UPDATE)
Shoe Box Structures (UPDATE)
This Adidas Pop Up Shop Showed Off Its Stan Smith Collection
<
60
Dog Food Trucks
Dog Food Trucks
Milo's Kitchen's Treat Truck Tour Caters Specifically to Its Canine Clients
<
59
Anti-Theft Tablet Display Stands
Anti-Theft Tablet Display Stands
The IVY Open Tablet Display Recently Launched at CES 2014
<
58
Shampoo Exchanging Campaigns
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
<
57
Toy Car Rental Agencies
Toy Car Rental Agencies
Hot Wheels' Rental Car Agency Helps Determine the Hottest Models
<
56
Selfie-Friendly Fitting Rooms
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
<
55
Affordable Furnishing Pop-Up Shops
Affordable Furnishing Pop-Up Shops
Fab.com's SoHo Shop Introduces Its 'Happy Modern' Furnishings
<
54
Ice Cream Social Apps
Ice Cream Social Apps
Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
<
53
Extravagant Edible Easter Eggs
Extravagant Edible Easter Eggs
Shawish Unveiled the World's Most Expensive Chocolate Easter Egg
<
52
Marketing Forecast Graphics
Marketing Forecast Graphics
This Offerpop Graphic Makes Some 2014 Marketing Predictions
<
51
Giftable Holiday Chocolates
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
<
50
Hashtag Currency Restaurants
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
<
49
Bartering Fitness Machines
Bartering Fitness Machines
The Nike FuelBox Dispenses Gear in Exchange for Nike FuelBand Points
<
48
Blackboard Bottle Branding
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
<
47
Exclusive Travel Libraries
Exclusive Travel Libraries
Hyundai Card's Members-Only Library Design Inspires Wanderlust
<
46
Car Customization Sites
Car Customization Sites
Ferrari's Site Lets You Build a Customized Sports Car California T Model
<
45
Musical Ashtray Installations
Musical Ashtray Installations
Fumo's Behavioral Design Hopes to Cease Cigarette Butts Litter
<
44
Interactive Shopping Signs
Interactive Shopping Signs
The Videotel System Helps Shop Owners Create Digital Signs
<
43
Fantastical Scarf Webshops
Fantastical Scarf Webshops
Hermes' Creative Webshop Design Whimsically Organizes Products
<
42
Monthly Makeup Subscriptions
Monthly Makeup Subscriptions
e.l.f's Beauty Bundle Box Feaures New Beauty Products and Tools
<
41
Beauty Subscription Shops
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
<
40
Dreamy Fragrance Pop-Ups
Dreamy Fragrance Pop-Ups
The Dream Room by Marc Jacob Captures Dreams in Digital Time Capsules
<
39
Artful Cup Design Contests
Artful Cup Design Contests
Starbucks' White Cup Contest Challenged Customers to Make Art on Cups
<
38
Whisky-Powered Steam Rooms
Whisky-Powered Steam Rooms
Johnnie Walker Blue Creates One-of-a-kind Whisky Cloud
<
37
Dainty Gown Fashion Ads
Dainty Gown Fashion Ads
The Simona Semen SS14 Campaign Stars Model Malina Cristisor
<
36
Interactive Social Adventure Games
Interactive Social Adventure Games
This Instagram Hosts an Interactive Choose Your Own Adventure
<
35
Bizarre Chip Flavor Contests
Bizarre Chip Flavor Contests
Lay's Do Us a Flavor Contest Suggests Some Strange Combinations
<
34
Hashtag Currency Shops
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
<
33
Personalized Spread Packaging
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
<
32
Interactive Print Magazine Ads
Interactive Print Magazine Ads
Wired’s Interactive Moto Ad Lets You Choose Your Favorite
<
31
Interaction Increasing Guides
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
<
30
Ring Sizer Business Cards
Ring Sizer Business Cards
Jewelry Shop 'Marrying's' Ring Stick Sneakily Finds a Woman's Ring Size
<
29
Perspective Illusion Billboards
Perspective Illusion Billboards
Best FM's Interactive Poster Gets People to Shake Their Heads
<
28
Beacon-Powered Retail Platforms
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
<
27
Shoe Department Portable Bars
Shoe Department Portable Bars
Selfridges Put a Portable Bar in One of Its Shoe Departments
<
26
Selfie Branding Graphics
Selfie Branding Graphics
The Year of the Selfie Graphic Examines Successful Selfie Campaigns
<
25
Virtual Concept Vehicles
Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
<
24
Voluptuous Swimwear Calendars
Voluptuous Swimwear Calendars
Swimsuits for All's Sexy at Every Curve Campaign Celebrates Shapes
<
23
Multi-Screen Milk Ads
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
<
22
Digital Bus Shelter Advertisements
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
<
21
Card-Swiping Smartphone Cases
Card-Swiping Smartphone Cases
The Griffin's Merchant Case From CES 2014 Accepts Credit Cards
<
20
Interactive Retail Maps
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
<
19
Apocalyptic Home Kits
Apocalyptic Home Kits
Century 21's Zombie Apocalypse Kit Helps to Board Up Homes
<
18
Interactive Blood Donation Ads
Interactive Blood Donation Ads
This Poster Charges Phones and Encourages People to Donate Blood
<
17
Metal-Bound Beverages
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
<
16
Anti-App Store Projects
Anti-App Store Projects
The Not on the App Store Project Disproves That 'Theres an App for That'
<
15
Animal Awareness Tattoos
Animal Awareness Tattoos
WWF Russia's Wild Animal Tattoos Encourage Permanent Inking for Awareness
<
14
Incentivized Recycling Machines
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
<
13
Hybrid E-Commerce Shops
Hybrid E-Commerce Shops
Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web
<
12
Shopping Survey Tablets
Shopping Survey Tablets
Co-operative Food's Smart Shopping Cart Asks Customers for Feedback
<
11
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
<
10
Virtual Staring Contests
Virtual Staring Contests
KFC's Chicken Stare Off is an Intense Online Staring Competition
<
9
Grotesque Medical Dinners
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
<
8
Flip Flop Vending Machines
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
<
7
Augmented Reality Snack Boxes
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
<
6
Interactive Floral Walls
Interactive Floral Walls
Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
<
5
Terrifying Online Drowning Simulators
Terrifying Online Drowning Simulators
Sortie En Mer Promotes the Use of Lifejackets Through Fear
<
4
Star-Studded Scotch Parties
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
<
3
Multisensory Automotive Lounges
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
<
2
Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
<
1
Interactive Print Ads
Interactive Print Ads
C&A's Interactive Print Advertising Includes a Working Facebook Like Button
<