This month’s edition of Wired magazine has released the first interactive print advertisement of its kind for the Motorola Moto X. The ad lets readers choose from various colors of the phone by selecting the options at the bottom of the page.
The ad is utilized through thin LEDs, Plexiglas and four batteries between the pages and it was created by Digitas marketing company. The ad took more than six months to create and it is only featured in 150,000 copies available in New York City and Chicago. This interactive print has received a lot of buzz and is creating an initiative for brands looking to revive print media. Even when we’re not playing with apps, we’re still somehow playing with apps!
What's Driving This Trend
- Interactive Print Advertising
- Opportunity for brands to create engaging and interactive print ads, revitalizing the print media industry.
- Personalized Marketing
- Ability to allow consumers to choose and customize products through interactive print ads, enhancing customer engagement and brand loyalty.
- Digital Integration in Traditional Media
- Incorporation of digital technology into print media, merging online and offline experiences for consumers.
Who This Affects Most
- Advertising
- Advertising agencies can leverage interactive print ads to offer engaging and innovative solutions to their clients.
- Publishing
- Publishers can embrace interactive print ads as a way to attract and retain readers in the digital age.
- Consumer Electronics
- Consumer electronics companies can use interactive print ads to showcase their products and allow customers to personalize their purchases.
