You might never get to really get behind the wheel of the Concept 2020 Nissan Vision Gran Turismo, but if you're a gamer, getting to take the car for a virtual spin might just be good enough. The concept supercar was released as a download for the Playstation Polyphony Digital’s Gran Turismo 6, making it a dream come true for game and auto lovers.
Part of the beauty of a concept car is that designers are able to think outside of the box, dreaming up features that technology may or may not have caught up with yet. In a case where a car may only be a showpiece, turning it into a car that you're able to test drive in-game is a great way to give it life in some form or another.
What Makes This Trend Stand Out
- Virtual Test Drives
- Virtual test drives allow consumers to experience and interact with concept vehicles in a virtual environment, offering a unique opportunity for automakers to engage with gamers and car enthusiasts.
- Gaming-supported Marketing
- Collaborations between automakers and game developers create new marketing opportunities by leveraging the popularity of virtual gaming platforms to showcase concept cars and generate buzz.
- Innovative Features in Concept Cars
- Concept car designs continue to push the boundaries of technology, introducing innovative features that may inspire future advancements in the automotive industry.
Sectors Adopting This
- Gaming
- The gaming industry can leverage virtual test drives as a means to engage and attract a wider audience, while also providing a new revenue stream through collaborations with automakers.
- Automotive
- Automakers can utilize virtual test drives as a marketing tool to showcase their concept cars to a global audience, gather valuable feedback, and generate excitement for their future models.
- Technology
- Technological advancements in gaming platforms and virtual reality can support the development of realistic and immersive virtual test drive experiences, opening up opportunities for further innovation in the automotive industry.
