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Automaker Video Game Collaborations

Nissan and Psyonix Released the 2023 Nissan Z in Rocket League

— May 21, 2022 — Autos
'Psyonix,' the San Diego-based game developer, announced the 'Nissan X Rocket League' collaboration with the Japan-based automaker. As part of this collaboration, the 2023 Nissan Z sports car will make an appearance in Rocket League, the fantasy soccer game where players control rocket-powered vehicles.

In addition to the vehicle itself, the companies have also released a custom set of wheels, a unique engine audio that mimics the real-life sound of the 2023 Nissan Z, and a special Nissan x FaZe Clan decal to place on any vehicle. This decal signifies the partnership between Nissan and the esports organization FaZe Clan.

The Nissan Z bundle will be available from May 26th to June 7th in the Rocket League store at a price of 1,100 Rocket League credits, which equates to approximately $9.99 USD.

Image Credit: Psyonix, Nissan
Trend Themes
1. Automaker-video Game Collaborations - The collaboration between automakers and video game developers can lead to increased brand awareness and engagement among gamers, as well as potential opportunities for product placement or virtual test drives.
2. Virtual Brand Integration - In-game product placement and virtual brand integration can provide a unique and immersive advertising experience, leading to increased brand recognition and potentially higher sales.
3. Esports Partnerships - Partnering with esports organizations can provide opportunities for automakers to reach a younger and tech-savvy audience, as well as potential partnerships for events and activations.
Industry Implications
1. Automotive Industry - Automakers can leverage video game collaborations and virtual brand integration to increase brand awareness and engagement among gamers, as well as potentially offer virtual test drives and demos.
2. Video Game Industry - Collaborating with automakers for in-game product placement and virtual brand integration can provide new revenue streams for video game developers, as well as offer unique and immersive advertising experiences for brands.
3. Esports Industry - Partnering with automakers for events and activations can provide opportunities for esports organizations to offer unique experiences and content for their audience, as well as potential sponsorships and collaborations with automotive brands.
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