Nissan announced that it was investing $17.6 billion USD to developing a series of electric vehicles two years ago and now it presents a look at the Max-Out convertible. It was shown during the Nissan Futures event that took place in Yokohama, Japan and it is a two-seater sports car with a sleek and futuristic design language.
It embodies a sci-fi theme looking like something that came straight out of a video game. Some features include the bright headlights and edges that are able to light up with neon tones similar to a video game. The company described the convertible as a design that offers drivers “a liberating sense of openness” together with “an enhanced, dynamic driving experience.”
Image Credit: Nissan
What's Driving This Trend
- Electric Sports Cars
- The trend towards electric sports cars and their unique design offers a disruptive innovation opportunity in the automotive industry.
- Futuristic Design Language
- The embrace of a futuristic sci-fi design language that resembles video games presents a disruptive innovation opportunity to stand out from traditional auto designs.
- Convertible Electric Cars
- The trend towards convertible electric vehicles presents a disruptive innovation opportunity for automotive companies.
Who This Affects Most
- Automotive Industry
- The automotive industry could benefit from a shift in focus towards developing electric sports cars with futuristic design elements to appeal to younger generations.
- Gaming Industry
- The gaming industry could benefit from partnering with automotive companies to create unique video games to complement the sleek, futuristic, and neon design of electric sports cars.
- Tourism Industry
- The tourism industry could benefit from offering convertible electric car rentals as an exciting and eco-friendly way to explore tourist destinations.
