Japanese automaker Nissan has unveiled the 'Nissan Futures,' a line of four new electric vehicle concepts, each of which is geared to a specific driving "persona." These include the playfully named Chill-Out, Max-Out, Hang-Out, and Surf-Out.
The Chill-Out is a sleek, crossover SUV that utilizes Nissan's signature CMF-EV platform and features an incredibly high-tech interior while offering drivers a laid-back, functional design. In contrast, the Max-Out is a sporty convertible boasting a striking teardrop profile with grid-patterned headlights and a digital grille.
Moving forward, the crossover Hang-Out arrives in a boxy design that prioritizes comfort and relaxation. According to the company, this model can "be used as an extension of personal space." Lastly, the most robust of the four models is the Surf-Out, an angular pick-up truck equipped with off-roading capabilities and plenty of cargo space.
Image Credit: Nissan
Why This Trend Is Growing
- Persona-specific Evs
- The concept of designing electric cars for specific driving personas provides an opportunity for disruptive innovation in the automobile industry.
- CMF-EV Platform
- The development of Nissan's signature CMF-EV platform can be utilized as a future disruptive innovation to design more electric cars with flexible architecture to meet consumer demands.
- Boxy Design
- The shift towards a boxy design in automobiles presents a disruptive innovation opportunity for companies to design EVs with spacious and roomy interiors to enhance passengers' comfort and experience.
Industries Being Reshaped
- Automobile Industry
- The automobile industry can take advantage of the concept of persona-specific EVs to cater to a broader customer base and differentiate themselves from competitors.
- Electric Vehicle Industry
- The electric vehicle industry can utilize Nissan's signature CMF-EV platform to design and manufacture electric cars that have flexible platforms and architectures to meet various customer needs.
- Interior Design Industry
- The shift towards a boxy design in automobiles presents an opportunity for the interior design industry to innovate and create functional and comfortable spaces within the EVs to provide a unique customer experience.
