The 2023 Nissan Ariya Surfwagon Concept has been commissioned by the automotive brand and built by Tommy Pike Customs in South Carolina as an electric vehicle with a distinctly retro style.
The vehicle calls to mind the wood-paneled wagons from yesteryear and has a vintage aesthetic that appears ready to handle the needs of drivers with a sport-focused lifestyle. The vehicle is equipped with a roof rack to support a set of seven-foot surfboards that come with the car and are painted the same way as the whitewall tires to round out the look.
The 2023 Nissan Ariya Surfwagon Concept was debuted at the Specialty Equipment Market Association Show in Las Vegas and is on display until it's finish.
Image Credit: Nissan
Key Themes Behind This Trend
- Wood-paneled Electric Vehicles
- An opportunity exists for automotive manufacturers to take advantage of a growing demand for electric vehicles with a vintage aesthetic.
- Sport-focused Lifestyle Vehicles
- There is a market for electric vehicles designed for sporty lifestyles that come equipped with custom-built racks and add-ons to accommodate sports equipment.
- Retro Style Electric Vehicles
- There is a trend towards reintroducing retro elements, such as wood-paneled exteriors, into modern electric vehicle design.
Where This Applies
- Automotive Manufacturing
- There is an opportunity for automotive manufacturers to capitalize on consumer demand for electric vehicles that cater to sporty lifestyles and vintage design elements.
- Sporting Goods Retail
- Retailers specializing in sporting goods and outdoor equipment may see an increase in demand for custom racks and add-ons designed to accommodate sport-focused electric vehicles.
- Custom Body Shops
- Custom body shops may benefit from an increased demand for unique design elements, such as wood-paneled exteriors, on sporty electric vehicles.
