Video Game-Inspired Vehicle Designs

The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds

The conceptual 'MG MAZE' vehicle has been designed by SAIC Design as a transportation solution that's ready to provide passengers with a video game-inspired experience as soon as they take a seat in the cabin.

The vehicle features a sofa-inspired set of seats within along with a controller and immersive display, which are all meant to emulate the experience of playing a game from the comfort of a living room. Drivers are capable of traversing city streets with the help of a 3D map that's displayed towards them via the panoramic shell, which also offers mission information and the status of their avatar.

The conceptual 'MG MAZE' vehicle imagines the gamification of transportation in response to the increasing popularity of video games to help drivers enjoy a more entertaining experience on the roadways of the future.

Gamification of Transportation
Companies can innovate by creating vehicles that gamify transportation, providing a more entertaining experience for passengers and drivers.
Immersive In-car Entertainment
Developing technologies that offer immersive game and media experiences can provide opportunities for companies in the automotive and entertainment industries.
Integration of Gaming and Driving
Opportunities exist to create products that integrate gaming and driving, offering a seamless experience for consumers who love both.

Sectors Adopting This

Automotive
Companies in the automotive industry can create innovative designs inspired by gaming, offering a unique selling point for consumers.
Entertainment
The integration of gaming elements into vehicles can offer new opportunities for entertainment companies to collaborate with the automotive industry.
Technology
Opportunities exist to develop new technologies that create immersive in-car gaming and media experiences, providing new options for car buyers.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 64%
Freshness 16%