Game-Inspired Electric Vehicles

Peugeot Designs the New Inception EV With Game-Like Steering

Peugeot introduces its new Inception EV concept, which is a new electric vehicle that envisions what futuristic cars are to look like. It was presented during CES 2023 and has a level 4 autonomy design with interiors that are full of technology and elevated incorporations. The company highlights the Hypersquare steering control that is inspired by dynamic gaming culture and sci-fi themes.

It also has a next-generation i-Cockpit of Inception that controls the Hypersquare system. All of the controls in the car include climate control, music volume, and drive mode -- these are actuated by moving the thumb on the display segment. This seamless feature helps with distraction-free driving that helps focus on the roads.

Image Credit: Peugeot

Game-inspired Electric Vehicles
Peugeot's Inception EV design highlights how gaming culture and sci-fi themes could influence the development of electric vehicles.
Level 4 Autonomy Design
The Inception EV's level 4 autonomy design suggests that the development of fully autonomous electric vehicles is not far off.
Next-generation I-cockpit
The Inception EV's next-generation i-Cockpit demonstrates how technology can be integrated into vehicle interiors to create a more immersive driving experience.

Who This Affects Most

Automotive Industry
The Inception EV design could disrupt the automotive industry by setting the standard for future electric vehicles that incorporate gaming and sci-fi themes.
Technology Industry
The Inception EV's technology integration, including the i-Cockpit and Hypersquare steering system, presents opportunities for further collaboration between the automotive and technology industries.
Entertainment Industry
The Inception EV's incorporation of gaming culture and sci-fi themes could open up new opportunities for collaborations between the automotive and entertainment industries, such as creating interactive driving experiences or tie-ins with popular gaming franchises.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 59%
Freshness 15%