As part of the Samsung Galaxy S5 launch, O2 created a beautifully starry billboard that lights up like the night sky. If you live in the city, seeing the stars is a treat that you probably don't get very often, due to the light pollution that comes with being in a big city.
In addition to being pretty impressive to look at, the billboard boasts a few other neat features. The impressive ad measures 26' x 16' and the billboard's glow comes entirely from UV power. In the daytime, the billboard isn't much to look at, but like the sky at night, it is lit up by the Milky Way's stars, using STARPATH technology.
A visit to o2galaxy.co.uk gives you the chance to immerse yourself into the stars even more with a game, plus win a Samsung Galaxy S5 from O2.