This interactive poster ad from Best FM, a radio station, encourages people to bop their heads either side to side or up and down in order to reveal a surprise.
The ads make use of perspective illusions, so that when you tilt or shift the position of your head, the silhouettes of iconic musicians like Elvis, Freddie Mercury and Michael Jackson come to life and seem to appear out of nowhere. This is done by using multiple layers for the print, a cutout and a back-lit component. The colorful ads are similar in style to those iconic Apple iPod ads and even though there might not be any music playing around these ads, they cleverly reiterate Best FM's tagline, which states that the radio station plays "Music that makes you move."
What Makes This Trend Stand Out
- Interactive Advertising
- More interactive billboards create opportunities for businesses to engage their audience in unique ways.
- Perspective Illusions
- The use of perspective illusions in marketing allows for creative and unexpected messaging that catches consumers' attention.
- Multilayered Printing
- Incorporating multiple layers in print advertising can create depth and visual interest, making the message more memorable for consumers.
Sectors Adopting This
- Marketing and Advertising
- Interactive and visually engaging advertisements create new opportunities for businesses to connect with their target audience.
- Printing and Design
- The use of creative printing techniques can elevate the impact of marketing messages and increase customer engagement.
- Entertainment
- By using celebrity images in creative print advertisements, entertainment businesses can promote their product while creating an emotional connection with consumers.
