If the warmer weather wasn't enough to indicate that summer is just around the corner, all of the blog posts about getting into bikini-ready shape would be; the Sexy at Every Curve ad campaign provides a different message. It encourages women to embrace their individual shapes, making sure to highlight the fact that curves are just as sexy as svelte figures, perhaps even more so.
Launched by Swimsuits for All, a company that is positioning itself to be the next Sports Illustrated, the Sexy at Every Curve ad campaign is accompanied by a digital and limited edition printed calendar showcasing a variety of body types. It stars Jada Sezer, Shareefa J, Gabi Gregg and Robyn Lawley.
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