Around this time of year, there are a lot of PSL fans that start to send out tweets in anticipation of the seasonal Starbucks Pumpkin Spice Latte making a return to the coffee chain. With fall right around the corner, this year Starbucks is giving its fans the chance to unlock the PSL a little early through the #SpotTheSpice Twitter campaign.
Each day, @TheRealPSL on Twitter sends out clues that will point fans in the right direction towards a secret password. By revealing this password to a Starbucks barista, you'll be able to get a PSL as early as August 26th in stores. Fortunately, when the secret password has been used once at a Starbucks location, it will go on display in-store, so that everyone else can indulge in the tasty fall drink.
What Makes This Trend Stand Out
- Interactive Twitter Campaigns
- Incorporating interactive Twitter campaigns like Starbucks' #SpotTheSpice can engage customers and encourage social media promotion.
- Early Access Campaigns
- Providing customers with early access to seasonal products like Starbucks' PSL can create hype and increase sales.
- Secret Password Promotions
- Implementing secret password promotions like Starbucks' PSL can create a sense of exclusivity and reward for customers.
Sectors Adopting This
- Coffee Chains
- Coffee chains can generate interest and increase sales by offering early access to seasonal products and implementing interactive campaigns like Starbucks' #SpotTheSpice.
- Social Media Marketing
- Businesses can increase brand awareness and customer engagement by incorporating interactive campaigns like Starbucks' #SpotTheSpice into their social media strategies.
- Seasonal Products
- Offering early access to seasonal products like Starbucks' PSL and implementing exclusive promotions can create excitement and increase sales for businesses in the seasonal products industry.
