In an eco-conscious marketing move, McDonald's Stockholm is letting you pay for food with recycled cans. The interactive initiative was conceived and designed by advertising agency DDB Stockholm to encourage young people to clean up the area around them and care for the environment.
By collecting discarded cans customers can fill up a bag with a specified amount to get free burgers. For ten recycled cans you can get a cheeseburger or hamburger, while 40 cans get you a Big Mac. The recycling bags are attached to billboards strategically placed near areas young people are likely to congregate near.
According to the Swedish fast food chain, which now accepts "cards, cash and cans," the campaign appeals to cash-poor youth to help deal with summer-specific garbage after festivals and outdoor parks become popular.