These examples of fashion packaging are a demonstration of how clothing, shoes and accessories can be packaged and presented to the consumer. Packaging design can focus on a number of different aspects, such as environmentally-friendly materials and pure esthetics.
Shoes in particular seem to display a lot of creativity when it comes to fashion packaging. For example, a Belgian footwear brand created a shoe box that not only holds shoes, but can be reused to hold frites and beer, thereby taking cultural aspects into consideration as well. This reusable element is seen with other brands, such as the RePack concept for e-commerce purchases. Food also influenced the way packaging looks, like the Sneaker Freaker pizza box or the Johnny Cupcakes meaty t-shirt packaging.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
