Contraband Fashion Packaging

This Streetwear Packaging is a Clever Reference to the Product

While many may not first consider the need for streetwear packaging design, there are plenty of innovative concepts that make ordering the latest tee online even more of a delight to receive.

Conflict of Interest NYC is a brand taking fashion puns to a whole other level, with tees that riff on the namesakes of popular fashion houses, like 'Ill Slander,' 'Giraunchy,' and 'Bodega Vendetta.' However, the brand takes it a step further with evidence bag-inspired packaging that highlights the grey area of high fashion logo-referencing in streetwear, while it also stays true to the brand's interest of "operating in secret so you can stunt in public."

The innovative streetwear packaging is a neat way for a brand to further develop their image.

Streetwear Packaging Design
The use of innovative streetwear packaging design enhances the customer experience.
Fashion Puns
Incorporating fashion puns into streetwear designs adds a playful and clever element to the product.
Grey Area Fashion
Exploring the grey area of high fashion logo-referencing in streetwear creates a unique and thought-provoking narrative.

Where This Applies

Fashion Retail
Fashion retailers can leverage innovative streetwear packaging design to differentiate their brand and elevate the unboxing experience.
Streetwear
Streetwear brands can incorporate fashion puns into their designs to attract and engage fashion-forward consumers.
Visual Merchandising
Visual merchandising professionals can explore the concept of grey area fashion to create captivating displays and in-store experiences.
SCORE
4.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 43%
Freshness 8%

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