Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Under Armour Speedform Apollo Box Takes the Shape of a Jet

 - Mar 24, 2014
References: underarmour & packagingoftheworld
Under Armour's Speedform Apollo shoe box packaging effectively makes its case for how fast its shoes will make you run. Running shoes that are packaged in a static rectangular shoe box hardly convey speed at all, but this one does, since it looks like a jet.

The shoes are branded with the tagline: "This is what fast feels like" and its packaging continues this feel beautifully. Inside of the jet-like box, the shoes are slightly tilted forward, which gives a feeling like they're ready to launch into their first steps forward.

As well as the blue UA SpeedForm Apollo sneakers, the box also contains a jet-shaped USB on a keychain, a tech card and a t-shirt, which sets up runners with just about everything they need to jump-start their journeys.