MUSTANG Jeans has cleverly stepped up its package designs to market its latest line of limited edition jeans. The online orders uniquely arrive to buyers in a box wrapped in the actual pair of jeans.
Unlike conventional delivery boxes that contain the clothing items safely tucked away inside, the MUSTANG Jeans packages contain only the billing receipt. The jeans themselves are ingeniously wrapped around the package box and are held in place with rustic wool cord. The goal of the MUSTANG Jeans denim packaging is to showcase how durable their worker-quality jeans are. If a pair of MUSTANG Jeans can survive a trip through the post, then there’s probably nothing these jeans can’t handle. I’d probably give them a good wash before trying them on—just to be safe.