These Frosting T-Shirts Sport Sweet Deceptive Packaging
Susan Keefe — April 18, 2012 — Fashion
References: shop.johnnycupcakes & thedieline
The beloved kitschy brand Johnny Cupcakes recently launch a line of sweet Frosting T-Shirts. Snuggled into a paint can-inspired vessel, these sweet shirts are deliciously darling. The packaging that this piece of attire sports is as fun-loving as the brand itself. Looking like oversized cans of icing, these quirky containers are nothing short of genius.
The Frosting T-shirts packaging boasts a label created by Johnny Cupcakes' resident designer Chris Delorenzo. Bright, colorful and deliciously retro, these fetching graphics fit perfectly with the brand's image. Complete with a simulated ring of runoff frosting, these deceptive t-shirt cans are wonderfully tongue-in-cheek and playful. Complete with nutrition information on the back (these T-shirts are a calorie-free indulgence), this doppleganger package will make you smile.
Deceptively clever, hip and fun-loving, these attire tins are as sugary sweet as the shirts they hold.
The Frosting T-shirts packaging boasts a label created by Johnny Cupcakes' resident designer Chris Delorenzo. Bright, colorful and deliciously retro, these fetching graphics fit perfectly with the brand's image. Complete with a simulated ring of runoff frosting, these deceptive t-shirt cans are wonderfully tongue-in-cheek and playful. Complete with nutrition information on the back (these T-shirts are a calorie-free indulgence), this doppleganger package will make you smile.
Deceptively clever, hip and fun-loving, these attire tins are as sugary sweet as the shirts they hold.
Trend Themes
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Kitschy Branding — Opportunity for brands to create playful and clever packaging that reflects their unique image.
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Deceptive Packaging — Potential for brands to use packaging that resembles a different product to create surprise and delight for customers.
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Retro Graphics — Trend of incorporating bright, colorful, and nostalgic designs in product packaging to appeal to consumers' sense of nostalgia.
Industry Implications
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Apparel — Clothing brands can explore innovative packaging designs to make their products stand out and create a memorable unboxing experience.
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Food & Beverage — Opportunity for food and beverage brands to experiment with unique packaging concepts that add an element of surprise to their products.
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Marketing & Advertising — Brands can leverage deceptive packaging as a creative marketing tool to generate buzz and engage consumers in a unique way.
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