The popularity of online shopping means that there's a huge amount of opportunity for retailers to communicate the brand experience through shipping packaging. Without a physical storefront, employees, mannequins, shopping bags and other in-store details, the design of a web store is flat and only able to convey so much.
This e-retail packaging for Aritzia designed by Jenny Kim includes printed paper and cardboard to convey a particular mood. The outside of the box is feminine and dreamy, marked with a stamped cloud print and colored paper tape. As well as being much less harsh than plastic tape in terms of appearance, this is also a much more eco-friendly packaging alternative. With the chance of getting a print that changes with the season, receiving these shipping boxes would always be a treat.
What Makes This Trend Stand Out
- Feminine Shipping Packaging
- The trend of using feminine and dreamy designs on shipping packaging to enhance the brand experience and communicate a particular mood.
- Eco-friendly Packaging Alternatives
- The trend of using printed paper and cardboard as a more sustainable option for shipping packaging, providing a more eco-friendly alternative to plastic tape.
- Seasonal Printed Shipping Boxes
- The trend of offering shipping boxes with seasonal prints, creating a sense of excitement and surprise for customers receiving their packages.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can explore the use of feminine and dreamy shipping packaging designs to enhance the online shopping experience and strengthen brand identity.
- E-commerce
- E-commerce platforms can promote eco-friendly packaging alternatives to cater to environmentally-conscious customers and differentiate themselves in the market.
- Shipping and Logistics
- Shipping and logistics companies can capitalize on the trend of offering seasonal printed shipping boxes to add a touch of surprise and delight for customers.
