The popularity of online shopping means that there's a huge amount of opportunity for retailers to communicate the brand experience through shipping packaging. Without a physical storefront, employees, mannequins, shopping bags and other in-store details, the design of a web store is flat and only able to convey so much.
This e-retail packaging for Aritzia designed by Jenny Kim includes printed paper and cardboard to convey a particular mood. The outside of the box is feminine and dreamy, marked with a stamped cloud print and colored paper tape. As well as being much less harsh than plastic tape in terms of appearance, this is also a much more eco-friendly packaging alternative. With the chance of getting a print that changes with the season, receiving these shipping boxes would always be a treat.