PUMA Uses Everyone Associates to Brand Pink and Blue Kicks

PUMA employed Everyone Associates to come up with a packaging design that would meet the forward-thinking nature of the company's new mismatched shoe design. The kicks are being worn by certain football players for the 2014 FIFA World Cup in Brazil.

Not only are the shoes mismatched, but the colors are nothing to be ignored. Going with a bright pink and blue design, PUMA has defied conventional looks when it comes to athletic attire - the questions is whether or not this will be transformed to everyday life rather than just on the professional football field. For those that want to get noticed, having on this pair of PUMAs will certainly do the trick for anyone.

Photo Credits: designboom, everyoneassociates