Puma Teams Up with Yaito Launch Exclusive Patterned Shoes
Niko Pajkovic — September 2, 2021 — Fashion
References: puma & modern-notoriety
Puma has joined forces with New York-based fashion brand Yaito to launch the 'Yaito x PUMA Suede,' a new silhouette dressed in colorful paisley patchwork.
It's not surprising that paisley is featured prominently in this collaboration considering Yaito is most well-known for their paisley knot bags. Here, Puma borrows the brand's signature fabrics and patterns, applying them to its classic Suede model. The shoe will be released in one colorway that compartmentalizes blue, yellow, red, green, and black hues into different mid-sole quarters. Resting atop the shoe's body are extra-thick white laces and an off-white side stripe, providing a soothing contrast.
According to the company, the shoes were crafted using a one-of-a-kind 3D printing method and finished with premium embossing, incorporating Yaito's iconic bandana print and patchwork style, making these sneakers truly unique.
It's not surprising that paisley is featured prominently in this collaboration considering Yaito is most well-known for their paisley knot bags. Here, Puma borrows the brand's signature fabrics and patterns, applying them to its classic Suede model. The shoe will be released in one colorway that compartmentalizes blue, yellow, red, green, and black hues into different mid-sole quarters. Resting atop the shoe's body are extra-thick white laces and an off-white side stripe, providing a soothing contrast.
According to the company, the shoes were crafted using a one-of-a-kind 3D printing method and finished with premium embossing, incorporating Yaito's iconic bandana print and patchwork style, making these sneakers truly unique.
Trend Themes
1. Fashion X Sportswear Collaboration - The collaboration between Puma and Yaito signifies the potential trend of more fashion and sportswear brands partnering up for exclusive and unique product releases.
2. Bold Patterned Footwear - The colorful paisley patchwork pattern used for the Yaito x PUMA Suede sneaker may inspire a trend for bolder and more unique patterns applied to footwear.
3. Innovative Application of 3D Printing - The one-of-a-kind 3D printing method utilized for the Yaito x PUMA Suede illustrates the potential for more innovative application of this technology in the fashion and sportswear industry.
Industry Implications
1. Fashion - The collaboration between Puma and Yaito demonstrates a potential innovation opportunity for the fashion industry to expand into collaborations with sportswear brands and release unique products.
2. Sportswear - The Yaito x PUMA Suede sneaker highlights a potential trend for the sportswear industry to incorporate bolder and more unique patterns into their footwear designs.
3. 3D Printing - The innovative 3D printing method used for the Yaito x PUMA Suede presents an opportunity for further research and development of this technology for use in the fashion and sportswear industry.
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