This shoe box was designed to reflect its Belgian heritage. The Rapha CrossShoe is designed for Cyclocross racers and comes in specially designed packaging to makes room for fries and beer.
While North America might be gearing up for football season, in Belgian culture autumn is associated with cyclocross (also known as cyclo-x). The sport combines bike racing, road racing, mountain biking and CrossFit obstacle courses. Cyclocross racers bike a 2 mile course of varied terrain, dismounting occasionally to overcome obstacles.
Rapha collaborated with Giro to design the specialized footwear, which is intended specifically for cyclo-x racers. Like the shoe, the packaging is also intentionally created. After the race, cyclists can reward themselves and get the most out of their shoe box since it features two beer bolders and containers for frites.