To show off the extreme flexibility of the Nike Free 5.0 sneakers, Publicis Impetu created a super small shoebox for Nike that's only a third of the size of its regular shoe packaging. There's no way that a lot of other sneakers could be jammed into this box, but this design highlights just what makes these Nike shoes so unique and innovative.
The limited edition promotional box has all the attributes of a typical Nike shoebox, except that it's much, much smaller. To fit the Nike Free 5.0 shoes inside, they're folded in half, offering a surprise to those who open the box, since you surely wouldn't be expecting to find a pair of shoes inside due to the small size.
This Ultra Small Shoebox Holds the Flexible Nike Free 5.0 Sneakers
Laura McQuarrie — July 21, 2014 — Fashion
References: nike & thedieline