The company that's known for its stylish denim clothing is using its characteristic texture to outfit Lucky Brand tech accessory packaging. The clothing store has begun selling items like iPhone cases that share little in common with the original products.
The solution to tying duds and devices together was to bring the pattern of jeans fabric into the branding strategy for these unwearable items. The pouches and boxes were given visible linings that have been printed to resemble fine cotton weaves with streaky blue dye.
With various items placed inside Lucky Brand tech accessory packaging, the consumer can quickly make the connection between his iPhone, for instance, and his denims' pocket. The otherwise crisp white design, by Mark Kaiser and Annie Lenon, emphasizes the bold signature of the brand name in black.
Why This Trend Is Growing
- Textured Branding
- Using the texture of a brand's products as inspiration for packaging design for unrelated items.
- Cross-marketing
- Creating tech accessories that evoke a connection with a brand's clothing line.
- Printed Packaging
- Printing patterns onto packaging to increase brand recognition and create a cohesive look and feel across product lines.
Industries Being Reshaped
- Fashion
- Fashion brands can extend their reach into tech accessories, creating cross-marketing opportunities and expanding their product line.
- Tech Accessories
- Tech accessory companies can adopt textured branding to differentiate themselves and create a unique look for their products.
- Packaging Design
- Packaging design companies can incorporate textured branding and printed packaging techniques to enhance brand recognition and create a cohesive look across product lines.
