With more pollution entering landfills every year, one global food and beverage company has taken a stand to ask consumers to "help us recycle" or not to buy its product at all. Coca-Cola recently released a recycling-focused global out-of-home campaign that includes billboards, outdoor spaces, and events across Europe.
The new campaign features Coca-Cola's iconic branding, including a red background with white text atop, but in place of the traditional swirling line, there are two arms passing a bottle of coke to one another. Underneath the image states: "Don't buy Coca-Cola if you don't help us recycle."
The brand states this is the first global campaign of its type, and speaks to the growing concern consumers are facing when purchasing products that are packaged in plastic. By encouraging its consumers to recycle, Coca-Cola is effectively connecting with fans across the globe on a common cause.