The Seanack project in South Korea was devised to gamify the collection of waste on the beach and literally turn trash into treasure by rewarding people with snacks. For the first time in three years, the beaches of South Korea are opening up once again as social distancing policies relax, and K-Green Foundation, Korea Tourism and Lotte Department Store and Cheil Worldwide are reminding beach-goers to do their part.
For a short time this summer, the Seanack will be a destination that turns coastal waste into the currency needed to trade for snacks.
Ultimately, this campaign was created to bring awareness to the problem of ocean waste and encourage "‘plogging" as an activity that combines jogging with picking up litter.
What Makes This Trend Stand Out
- Gamified Waste Collection
- Gamifying waste collection can incentivize people to participate in cleaning up their environment while having fun.
- Reward-based Marketing Campaigns
- Companies can use reward-based campaigns such as snack incentive programs to increase engagement with their eco-friendly initiatives and improve brand reputation.
- Plogging Awareness
- Encouraging plogging can raise awareness about waste pollution, inspire community involvement and promote a healthier lifestyle.
Sectors Adopting This
- Environmental Activism
- Environmental organizations can use gamification and reward-based campaigns to promote eco-friendly initiatives.
- Tourism
- Tourism companies can collaborate with environmental groups to create engaging and sustainable beach clean-up campaigns that encourage responsible tourism.
- Food & Beverage
- Collaborating with environmental initiatives like the Seanack Project can improve brand reputation and encourage customers to make environmentally responsible choices.
