The Israeli government is introducing an innovative new civic app that is designed to give its citizens an incentive for helping clear rubbish off the streets by rewarding them for their efforts through digital coins.
The 'Clean Coin' app makes it possible for users to take photos of litter so that they can save the location of their cleaning efforts. Each bag of garbage collected earns a reward of 10 virtual coins, which can then be redeemed for a variety of products and services from partner businesses.
What's more, the 'Clean Coin' app also embraces the ethos of gamification, allowing users to go about earning points, climbing through different levels and competing with others.
By giving citizens a clear incentive to contribute to the cause of public cleanliness, 'Clean Coin' is serving as a fine example of a civic app that uses gamification and rewards for the greater good.
Image Credit: Clean Coin
Key Themes Behind This Trend
- Civic Gamification Apps
- The introduction of Clean Coin incentivizes citizens to take part in public cleanliness by using gamification rewards.
- Virtual Coin Rewards Systems
- Clean Coin brings innovation to citizen rewards programs by introducing virtual coins as incentives for people to clean up streets and keep their cities clean.
- Community Engagement Apps
- Clean Coin is a community engagement app that encourages citizens to participate in public cleanliness efforts and brings people together towards a shared cause.
Where This Applies
- Municipal Waste Management
- The Clean Coin app offers a disruptive innovation opportunity for municipalities to improve their waste management systems by leveraging citizen participation through digital rewards programs.
- Retail and Service Partner Programs
- Clean Coin creates an opportunity for retailers and service providers to partner with municipalities to offer digital rewards for community engagement, and to showcase their commitment to social responsibility.
- Mobile App Development
- Clean Coin drives innovation in mobile app development by using gamification and reward systems for communal tasks, offering a high engagement level for users on civic issues.
