This augmented reality ad promotes a new video game franchise using bus shelters. Moving beyond the standard transit maps and posters seen at most bus stops, Microsoft is using augmented reality technology to advertise their new video game Sunset Overdrive.
Located in London, Melbourne and San Francisco, the augmented reality ad campaign looks like a regular bus shelter poster campaign from afar, but up close the digital display shows figures moving around and about to jump off the screen. This is done to make those waiting for buses and protecting themselves from inclement weather are immersed in the game's environment.
The ads are possible thanks to Clear Channel Outdoor, media agency Empowering Media and producer Grand Visual. Sunset Overdrive was developed for Xbox One by Insomniac games.