Starbucks' White Cup Contest Challenged Customers to Make Art on Cups
Laura McQuarrie — June 24, 2014 — Marketing
References: blogs.starbucks & ifitshipitshere
Earlier this spring, the Starbucks White Cup Contest got started, asking people to submit their creative coffee cup doodles to Instagram and Twitter with #WhiteCupContest. With its minimal branding, Starbucks cups are the perfect blank canvas for creatives to draw on. Plenty of Starbucks' customers do this on their own, so the choice to hold a cup design contest seems like a smart one.
With nearly 4,000 submissions that came in over just a few weeks, Starbucks has just announced that the design by 20-year-old Brita Lynn Thompson is the winner. Thompson's artful cup creation was quite spontaneous and began with a zig zag line around the bottom of the cup. Now, as the winner of the competition, her design will be printed on Starbucks' limited-edition reusable white plastic cups and will be made available for sale online this fall.
More of the creative designs can be seen on the Starbucks White Cup Contest Pinterest board.
With nearly 4,000 submissions that came in over just a few weeks, Starbucks has just announced that the design by 20-year-old Brita Lynn Thompson is the winner. Thompson's artful cup creation was quite spontaneous and began with a zig zag line around the bottom of the cup. Now, as the winner of the competition, her design will be printed on Starbucks' limited-edition reusable white plastic cups and will be made available for sale online this fall.
More of the creative designs can be seen on the Starbucks White Cup Contest Pinterest board.
4.6
Score
Popularity
Activity
Freshness
