Free Reusable Red Cup Giveaway Returns to Starbucks
Grace Mahas — November 17, 2021 — Marketing
References: stories.starbucks
To celebrate the arrival of the holiday season, Starbucks is bringing back the tradition of the free reusable red cup giveaways. Starting November 18th, customers who order a handcrafted holiday beverage at participating Starbucks stores in Canada will receive the free reusable cup while supplies last. These drinks include the Sugar Cookie Oat Latte, the Peppermint Mocha, the Irish Cream Cold Brew, and the Caramel Brûlé Latte -- to name a few.
The Starbucks holiday cups for this year are made with 50 percent recycled content and feature a festive red design with playful swirls of ribbon dancing against a starry sky. In addition, customers can bring reusable cups back to Starbucks next time they order for a discount of $0.10.
Image Credit: Starbucks
The Starbucks holiday cups for this year are made with 50 percent recycled content and feature a festive red design with playful swirls of ribbon dancing against a starry sky. In addition, customers can bring reusable cups back to Starbucks next time they order for a discount of $0.10.
Image Credit: Starbucks
Trend Themes
1. Reusable Cup Giveaways - Starbucks' seasonal giveaways of reusable cups inspire a trend of sustainability and eco-friendliness in the food industry.
2. Recyclable Packaging - Other food and beverage companies may follow Starbucks' lead by using recycled materials for their packaging and increasing environmentally friendly practices.
3. Discounts for Sustainable Actions - More companies may offer incentives for customers who take sustainable actions such as bringing reusable cups by offering discounts or rewards.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of eco-friendliness by offering sustainable packaging and rewarding sustainable actions.
2. Retail - Major retail stores could offer similar giveaways or incentives encouraging reusable products, reducing the use of plastic and non-biodegradable shopping bags.
3. Hospitality - The hospitality industry could benefit by offering similar discounts or rewards for actions such as linen reuse or opting for paperless check-ins.
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