This Poster Charges Phones and Encourages People to Donate Blood
Laura McQuarrie — May 8, 2014 — Tech
References: prosangue.sp.gov.br & creativecriminals
Getting people to donate blood isn't the easiest thing to do, but Publicis Sao Paulo and Fundação Pró-Sangue may have figured out the secret to it.
Mobile phone users constantly have their batteries drained and with this poster, people can plug in their phones to a red-colored cord, which is made to look like the equipment that's drawing blood from the arm on the poster.
There's a small ledge underneath the advertisement too, but since you can't go far without leaving your phone unattended, it's pretty hard not to look at the poster, which provides a gentle, encouraging message that simply says: "If you need, we’re here for you. Why not return the favour? We need blood."
Mobile phone users constantly have their batteries drained and with this poster, people can plug in their phones to a red-colored cord, which is made to look like the equipment that's drawing blood from the arm on the poster.
There's a small ledge underneath the advertisement too, but since you can't go far without leaving your phone unattended, it's pretty hard not to look at the poster, which provides a gentle, encouraging message that simply says: "If you need, we’re here for you. Why not return the favour? We need blood."
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