Getting people to donate blood isn't the easiest thing to do, but Publicis Sao Paulo and Fundação Pró-Sangue may have figured out the secret to it.
Mobile phone users constantly have their batteries drained and with this poster, people can plug in their phones to a red-colored cord, which is made to look like the equipment that's drawing blood from the arm on the poster.
There's a small ledge underneath the advertisement too, but since you can't go far without leaving your phone unattended, it's pretty hard not to look at the poster, which provides a gentle, encouraging message that simply says: "If you need, we’re here for you. Why not return the favour? We need blood."
Key Themes Behind This Trend
- Mobile Phone Charging Posters
- There is potential to use interactive posters that incorporate mobile phone charging as a means to engage and advertise to consumers.
- Creative Blood Donation Marketing
- Companies can use creative marketing ideas to promote blood donation and incentivize people to donate.
- Interactive Advertising Campaigns
- Interactive advertising campaigns can attract and engage consumers in new ways, leading to increased brand awareness and customer loyalty.
Where This Applies
- Marketing
- The marketing industry can create innovative campaigns that use interactive advertising to increase customer engagement and brand awareness.
- Healthcare
- There is an opportunity for healthcare providers to partner with marketers to increase blood donations and encourage healthy habits.
- Technology
- The technology industry can create new charging solutions for mobile devices that integrate with interactive advertising campaigns, leading to increased customer engagement and satisfaction.
