In order to show off that e5 is the place to get an instant makeover, The Outfit-O-Mat was set up on the street between other retail shops. The tall makeover machine was styled to look like a gigantic elevator, where people passing by were encouraged to enter. To call the elevator, people had to press a button that corresponded with a certain style, including everything from colorful and sporty to crazy.
In this ad showing the stunt from the street, we unfortunately don't get to see what happens behind the scenes behind those mysterious elevator doors. In a matter of minutes, shoppers come out with a brand new look, including new apparel and accessories that change their style from head to toe. Naturally, seeing one person come out of the Outfit-O-Mat looking fantastic, others wanted to do the same.