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Knorr's 175th Anniversary Invitations Take the Shape of Plant Pots

 - Jun 28, 2014
References: knorr & thedieline
As a food and beverage brand that prides itself on making healthy meals that are quick and easy to prepare, Knorr needed some kind of special invitation to reflect its identity and celebrate its 175th anniversary.

For the brand's anniversary, jkr Global was tasked with developing an invite for 800 guests who got the chance to attend a free lunch on Knorr. The invitations were designed in the form of planted pots, with the brown paper enveloping the pots printed with details on the event. The invitations also included a Knorr recipe to go along with the herb growing inside the plant pot. In addition to being informative, the invitations are a great way to reinforce the brand's stance on healthy and fresh foods, while gifting people with the start of a garden.