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Do-Gooder Social Campaigns

#KindVines Captures Small Moments of Human Kindness

— May 11, 2014 — Marketing
With the KindVines project, Dignity Health and Eleven, Inc. is encouraging Vine users to perform and record a random act of human kindness and upload it with the #KindVines tag.

Visiting the KindVines site provides a few starting off points you could use for inspiration, including really simple actions like greeting a stranger, making someone laugh, or instead of virtually "liking" something, vocalize your approval for something by complimenting someone in the real world. Watching these quick, heartwarming moments are a great way to remind yourself just how good people can be, especially if you find yourself in doubt.

KindVines is a part of the 'Hello humankindness' campaign, which was initiated as a way to bring "more humanity into health care."
Trend Themes
1. Social Campaigns - Opportunity for businesses to create social campaigns that promote acts of kindness and inspire positive behavior.
2. User-generated Content - Emerging trend of encouraging users to create and share content related to acts of kindness and human kindness.
3. Digital Activism - Growing movement of using digital platforms to promote and encourage positive actions and social change.
Industry Implications
1. Healthcare - Healthcare industry can leverage social campaigns like KindVines to promote a more compassionate and patient-centered approach.
2. Technology - Technology companies can develop platforms and apps that facilitate user-generated content focused on promoting acts of kindness and positivity.
3. Marketing - Marketing agencies can assist companies in designing and implementing social campaigns that align with their brand values and increase engagement with consumers.
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