#KindVines Captures Small Moments of Human Kindness
Laura McQuarrie — May 11, 2014 — Marketing
References: kindvines.org & adverblog
With the KindVines project, Dignity Health and Eleven, Inc. is encouraging Vine users to perform and record a random act of human kindness and upload it with the #KindVines tag.
Visiting the KindVines site provides a few starting off points you could use for inspiration, including really simple actions like greeting a stranger, making someone laugh, or instead of virtually "liking" something, vocalize your approval for something by complimenting someone in the real world. Watching these quick, heartwarming moments are a great way to remind yourself just how good people can be, especially if you find yourself in doubt.
KindVines is a part of the 'Hello humankindness' campaign, which was initiated as a way to bring "more humanity into health care."
Visiting the KindVines site provides a few starting off points you could use for inspiration, including really simple actions like greeting a stranger, making someone laugh, or instead of virtually "liking" something, vocalize your approval for something by complimenting someone in the real world. Watching these quick, heartwarming moments are a great way to remind yourself just how good people can be, especially if you find yourself in doubt.
KindVines is a part of the 'Hello humankindness' campaign, which was initiated as a way to bring "more humanity into health care."
Trend Themes
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Social Campaigns — Opportunity for businesses to create social campaigns that promote acts of kindness and inspire positive behavior.
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User-generated Content — Emerging trend of encouraging users to create and share content related to acts of kindness and human kindness.
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Digital Activism — Growing movement of using digital platforms to promote and encourage positive actions and social change.
Industry Implications
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Healthcare — Healthcare industry can leverage social campaigns like KindVines to promote a more compassionate and patient-centered approach.
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Technology — Technology companies can develop platforms and apps that facilitate user-generated content focused on promoting acts of kindness and positivity.
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Marketing — Marketing agencies can assist companies in designing and implementing social campaigns that align with their brand values and increase engagement with consumers.
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