Although undeniably sophisticated and ladylike, there is a daintiness to the gowns and dresses showcased in the Simona Semen SS14 ad campaign that many will find irresistible. As though embodying the spirit of the spring season, the colors and materials used are soft and feminine. Of course, there are some darker options that anchor the collection while embracing the mystery and allure of the female spirit.
Shot in a room surrounded with lush foliage and flowers, the Simona Semen SS14 ad campaign stars model Malina Cristisor. The brunette beauty was shot by photographer Cristian Floriganta. Yet the designs in the collection was inspired by the ethereal work of David Hamilton, a British photographer and film director. The photoshoot was art directed by Alin Galatescu with hair by Cleopatra Micu and makeup by Adela Pasc.