The Dream Room is being used to promote Marc Jacobs' Daisy perfume and remind people to keep tabs on their dreams. The interactive booth is set up in London’s Westfield White City Shopping Center, where visitors can indulge in fantasy with treats like cloud-shaped cookies, handbag samples and fragrances to take home.
Inside the booth, the photos taken of people are shared to social media and after inputting their personal dream into a digital iPad time capsule, The Dream Room campaign will send out a reminder in a year of these dreams. Although campaigns are usually very short lived, especially pop-up booths, this one has quite a long lifespan. As if the experience isn't dreamy enough, all who participate are entered in a draw to win an NYC shopping trip.
Why This Trend Is Growing
- Interactive Pop-ups
- Creating interactive and immersive pop-up experiences that promote products and keep customers engaged.
- Social Media Marketing
- Using social media to share photos and experiences from pop-up events to further promote a brand and engage with customers.
- Digital Time Capsules
- Creating digital time capsules to help people capture their dreams and remind them to work towards achieving their goals.
Industries Being Reshaped
- Perfume and Fragrance
- Perfume and fragrance companies can create pop-up experiences to promote and showcase their products, engaging with customers and gaining new fans.
- Retail
- Retail companies can create interactive and immersive pop-up experiences to drive foot traffic and create buzz around their brand and products.
- Marketing and Advertising
- Marketing and advertising agencies can use digital time capsules and social media to create engaging campaigns that encourage people to share their dreams and aspirations.
