This infographic from Offerpop shares a few 2014 marketing predictions that are invaluable for a brands that wants to increase its social media presence. The first prediction from Offerpop predicts that consumers will become the new content marketers, especially considering that social posts from consumers are seen by about 150 people on average.
Multi-screen campaigns are also expected to take off, since it's estimated that about 44% of people use a second screen while watching TV.
Social networks are expected to play a more integral role than ever with regards to purchasing decisions. This will be extremely valuable for brands, especially since they will be able to feature products more prominently as social sites become more visually-oriented. Offerpop highlights a prediction from Business Insider that states over 47.1 million customers are expected to use mobile coupons in 2014.