Taking inspiration from Ice Bucket Challenge, India now has its own version of the charitable campaign called the Rice Bucket Challenge, which aims to help feed the hungry.
As India is home to a quarter of the world's population of undernourished and hungry people, the campaign devised by journalist Manju Latha Kalanidhi adapts the viral campaign for another worthy cause. Rather than dumping a bucket of icy cold water on your head to raise awareness for ALS, the Rice Bucket Challenge has people fill a bucket full of rice and "Go to the nearest needy person and give it to them." Then, participants are encouraged to document the exchange with a photo, share it online and tag friends to also take on the challenge to inspire more to do the same.
More Stats +/-
Frosty Disease Awareness Campaigns
Mass-Packaging Meal Charities
Hunger-Fighting Food Packages
Hunger Awareness Campaigns
Branded Ice Challenges
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.