With Monday Movie Club branding, you won't be seeing the familiar red and stripy popcorn packaging when you get your favorite film-watching snack, for these boxes have been reconsidered as an opportunity to send a powerful message. Members and guests of the exclusive motion picture preview organization will immediately notice that these cartons are unique, pausing to read what they say before or after the feature has run.
Distil Studio made the popcorn boxes in black or white with the inverse shade used for the text. To emphasize this boldness, a billing block typeface complements the contrast. Information pertaining to the work of ChildLine and the risks that kids face is presented throughout this Monday Movie Club branding scheme. It reminds filmgoers of the charity and the children that this society supports.